Within the project I have taken my role as art direction and technical team; ideating the overall setting and theme, making the central MIDI-keyboard and setting up the projection mappings.

New light
pop-up shop

May 2023


New light is a digital pop-up shop created in a collaboration with first year product design students from ArtEZ (graduating in 2026). 

The shop concept revolves around creating a connection between the consumer and product by focussing on stories behind the products, such as: communicating the designers effort in a product and being able as a designer to showcase an originating story of the specific product or material. 

This translated into a simple interactive videomapping-installation where the customer can select and view one of the 13 products to see the designers process of getting to the specific product in 16 short video’s.